88: Hannah Perez | Making Your Lifestyle Your Income

On today’s episode of The Edge of Excellence, Matt chats with Hannah Perez, co-founder and CMO of SEEQ. Hannah focuses on marketing, sales, partnerships, and the customer experience. Back in her high school days, Hannah was an extremely athletic student, participating in sports such as soccer, basketball, and golf. You will learn about the skills she acquired along the way and how they continue to impact her life.


She will talk about what was her main focus when she went to college. You will discover why she changed her education degree to business. She will also delve into the integrated business experience where students get bank loans, develop and sell real products, and then pay back the loan. She will also talk about the startup she founded, Minnesota Comforts. You’ll learn what to look for in an internship to make your mark after college, and why she favors startups for college graduates. She’ll explain why she decided to work at Social Butterfly instead of continuing to run her startup.

You’ll learn about her experience with the shutdown of the Social Butterfly, the arrangements with the previous owner to acquire it for Awake Social, and how she hired her first employee there. She will talk about partnering up with Ben Zaver to launch SEEQ, a clear, crisp and refreshing take on protein. She’ll discuss SEEQ’s going viral, including a shout-out from Mark Cuban’s son, and their journey to Shark Tank. You’ll learn more about her weekly operations based on the EOS model inspired by the best-selling book Traction. She’ll reveal SEEQ’s revenue goals after hitting $1 million between October and July.

Join Matt and Hannah as they dive into a fascinating conversation about how to start a business, following your intuition, and marketing.


What You Will Learn In This Show:

  • Hannah’s definition of excellence and her process for discovering her path.
  • All the opportunities and clubs available at college for meeting like-minded people
  • How important it is to take care of yourself first.
  • How College Works laid the foundation for how she operates as a businesswoman
  • The difference between success and failure
  • How to become a marketing leader
  • The division of roles between Hannah and Ben
  • And so much more…

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